Public Relations Manager

Job Description

Department: Publicity
Reports to: General Manager

Job Scope
The Public Relations Manager oversees the communication strategy, in order to maintain a good image of the company or its brand. The roles are included but not restricted to, media relation activities and crisis management issues.

Duties and Responsibilities

• Promote teamwork and quality service through daily communication and coordination with other departments.
• Perform other duties and special projects as assigned.
• May serve as “manager on duty” as required.
• Planning publicity strategies and campaigns.
• Writing and producing presentations and press releases.
• Dealing with enquiries from the public, the press, and related organisations.
• Organising and attending promotional events such as press conferences, open days, exhibitions, tours and visits.
• Speaking publicly at interviews, press conferences and presentations.
• Providing clients with information about new promotional opportunities and current PR campaigns progress.
• Analysing media coverage.
• Commissioning or undertaking relevant market research
• Liaising with clients, managerial and journalistic staff about budgets, timescales and objectives.

Required Qualifications
Required Skills

• Should possess excellent verbal and written communication skills.
• Should have excellent organizational and planning skills.
• Be knowledgeable in media needs and media relationships.
• Tactical understanding of all primary social media platforms.
• Should be self-motivated with a positive and professional approach to management.
• Should possess mathematical skills, including basic math, budgeting, profit/loss concepts, percentages, and variances are utilized frequently.

Qualifications

• Bachelor’s or Master’s Degree in Journalism, Communications, Management, English or Behavioural Sciences are mostly preferred or any other related fields of study.

Experience

• Work experience gained within the PR, marketing, fundraising, events promotion, or journalism trades may also be beneficial in applications. And should be fluent in English.
• 6-8 years’ work experience in the field.

The above is designed to help you in the understanding of your role and is not intended to be a definitive list of your duties, as flexibility in meeting company and guests needs is required by all employees.