Reports to: General Manager
The Public Relations Manager oversees the communication strategy, in order to maintain a good image of the company or its brand. The roles are included but not restricted to, media relation activities and crisis management issues.
Duties and Responsibilities
- Promote teamwork and quality service through daily communication and coordination with other departments.
- Perform other duties and special projects as assigned.
- May serve as “manager on duty” as required.
- Planning publicity strategies and campaigns.
- Writing and producing presentations and press releases.
- Dealing with enquiries from the public, the press, and related organisations.
- Organising and attending promotional events such as press conferences, open days, exhibitions, tours and visits.
- Speaking publicly at interviews, press conferences and presentations.
- Providing clients with information about new promotional opportunities and current PR campaigns progress.
- Analysing media coverage.
- Commissioning or undertaking relevant market research
- Liaising with clients, managerial and journalistic staff about budgets, timescales and objectives.
- Should possess excellent verbal and written communication skills.
- Should have excellent organizational and planning skills.
- Be knowledgeable in media needs and media relationships.
- Tactical understanding of all primary social media platforms.
- Should be self-motivated with a positive and professional approach to management.
- Should possess mathematical skills, including basic math, budgeting, profit/loss concepts, percentages, and variances are utilized frequently.
- Bachelor’s or Master’s Degree in Journalism, Communications, Management, English or Behavioural Sciences are mostly preferred or any other related fields of study.
- Work experience gained within the PR, marketing, fundraising, events promotion, or journalism trades may also be beneficial in applications. And should be fluent in English.
- 6-8 years’ work experience in the field.
The above is designed to help you in the understanding of your role and is not intended to be a definitive list of your duties, as flexibility in meeting company and guests needs is required by all employees.