Department: Sales & Marketing
Reports to: Director of Sales
The Assistant Sales Director is expected to lead the sales effort of the company, to ensure that revenue goals are achieved; revenue and sales strategies and action plans are implemented; and that results are monitored and achieved. Assumes the position of the Director of Sales and Marketing in his/her absence.
Duties and Responsibilities
- Recommend and/or initiate salary, disciplinary, or other staffing/human resources-related actions in accordance with Company rules and policies.
- Train and motivate a sales team that is responsible for developing new accounts, maintaining existing accounts, and implementing sales strategies to achieve revenue goals and maximize profits for the company, while maintaining customer satisfaction.
- Develop and maintain relationships with key clients in order to produce business.
- Perform other duties as assigned.
- May serve as “manager on duty” as required.
- Manage the day-to-day activities of the sales team; plan, organize, and assign work and communicate goals. Advise staff of formal policies and procedures.
- Implement hotel-level tactical sales plans to achieve greater profitability through increasing average rates, increasing overall occupancy, increasing business volume during off-peak periods. Monitor performance of sales team to ensure actual sales meet or exceed established revenue plan.
- Produce monthly reports and sales forecasts.
- Participate in the preparation of the annual departmental operating budget, the hotel marketing plan and business plan, and financial plans which support the overall objectives of the hotel.
- Interact with outside contacts:
- Customers – to ensure their total satisfaction
- Other contacts as needed (Professional organizations, community groups, local media)
- Communication skills are utilized a significant amount of times when interacting with others; customers, potential investors.
- Reading and writing abilities are utilized often when completing paperwork and management reports, interpreting results, giving and receiving instructions, and training.
- Mathematical skills, including basic math, budgeting, profit/loss concepts, percentages, and variances are utilized frequently.
- Ability to travel to attend workshops, tradeshows, conventions, etc.
- May require a valid Driver’s License.
- Bachelor’s degree in marketing or related field.
- A 2 to 4 years work experience in a hospitality or hotel sales and marketing setting, with direct supervisory experience over a sales team, or an equivalent combination of education and experience. Must speak fluent English. Other languages preferred.
The above is designed to help you in the understanding of your role and is not intended to be a definitive list of your duties, as flexibility in meeting company and guests needs is required by all employees.